Let's talk packaging first
Love the colours they used! The wand has a weird flex part to it which is neat in theroy but I found it didnt really do anything when applying the mascara. That being said it didn't make it harder to apply either. It really didnt do anything negative or positive. I could see it being handy if you have a hard time working product right at the root of your lashes, but I don't so I can say that for sure. The brush is big and full of bristles and I really enjoyed how it grabbed my lashes. It didn't clump them together or space them out too much. I felt like it provided the perfect amount of volume.
no product |
light application (how I would wear for daytime) |
When product was applied in multiple layers |
How did the formula do?
It is lightweight like advertised, but not super lightweight. I'd say it is a middle-weight contender. The formula left my lashes really soft to touch which was really neat and comfortable. I couldn't get over the flexibility of this formula! In the heat (crazy hot heat to boot!) it held up beautifully. No flaking. No smearing. No smudging.
Did it hold my lashes curled all day?
Almost. I'll give it an almost. It didn't make it all day but it did better then most. Around late afternoon my lashes would start to droop, but I am usually done my day by then so it held up for the whole length of "MY" day. Plus, being such a flexible formula I could do a touch up curl without damaging my lashes if need be and it would make it until I removed my make-up.
no product/no curl super straight |
curled/product applied nice lift and hold |
Final verdict
As a daily mascara this one is a winner! It lasts through my errands in blistering heat. Held my curl well enough to not bother my eyes, and even if I did need to do some eye rubbing it wouldn't go anywhere anyways! I think it could be used in a night out look as well but like I said earlier it is more middle ground drama. So if you want super intense it might not be quite enough for you. It is pretty build-able though. I could totally see myself repurchasing this product! If your thinking about checking it out I suggest you do!
Lots of love
xoxoxx
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